Drunken Reflections: ChinaBank Open at 12 Midnight

One night's party has given me realizations that actually make sense. When one is intoxicated, what enters his or her mind are mostly useless ideas. Not in my case, and not in the case of this one party I attended. Amazingly substantial ideas popped into my mind, and they are actually worth sharing. For that, I give a week's toast to last Saturday's drunken reflections.

The Night Marketing Strategy

I doubt that sounds anything like an idea a person under the influence of alcohol would think about. Before heading home after leaving their organization's Frosh Welcoming Party , I had to take my good friend Sparkles to her sister's condo because she accompanied me while we were waiting for my ride home to pick me up. On the way there, I noticed that store signs were lit (not something I'd think about on an ordinary day!). What I remember most with lighted signs that I pointed out was a coffee shop and ChinaBank, among others.

Here's a sketch of what went on in my conversation with Sparkles:

Bunny: Hey look, the coffee shop is still open! So are (blank) and (blank)
Sparkles: No Bunny, they're already closed.
Bunny: But the lights are on (referring to the lighted sign)
Sparkles: Yes, the lights are on but they're already closed
Bunny: ChinaBank is still open, the lights are on
Sparkles: They're already closed, the lights are just on
Bunny: But why do they turn the light on? They're just wasting electricity. Or maybe it's a marketing strategy. Maybe they leave the lights on the sign turned on so that the party people can see their corporate identities and logos when they go home. 'Di ba? I think I'll share that with Steve Wicks on Monday. I'll recite that too in my marketing class.

Bam! There goes my marketing strategy. I don't know with you, but I think it's a pretty cool realization- specifically after drinking some margarita!